Why Gold?

Part 1 of a series showing why gold is the best option and AgAu the best way to access it.

Money is fundamentally a medium of exchange, a unit of account, and a store of value. Unfortunately, ever since the departure from a gold standard, “paper money” or fiat (backed by trust) has increasingly become politicized through what is called today “monetary policy”.

Today, alternative options to cash are rather unappealing or non-existent. In a world where cash is becoming increasingly irrelevant, the thought of having no other solution becomes unacceptable.

We see Bitcoin as a private sector initiative to solve “The Money Problem”. Although, Bitcoin can be credited for raising the question of “what is money?” Bitcoin has by-in-large failed at being a viable form of money; not only because it falls short in terms of scalability, high volatility and arguably low levels of privacy, but more fundamentally because it falls back into a “fiat” paradigm with the major difference being that:

Historically, one can argue that the proportional holdings of gold by private and public entities as well as central banks are the direct result of trade flows and balances between the nations over millennials thus, If a monetary reset was to occur the most likely consensus across the world would most probably be gold.

In this context is safe to say that precious metals are a hedge against systemic failures. History has proven that during difficult times cash/currencies can go through a confidence crisis, while gold survived and thrived showing that Gold can also be a sound investment…the chart above shows gold prices rise during the recent pandemic. While many economists fear that our current recession turns into a depression, gold is positioned as a safe-haven asset.

AgAu allows the electronic direct ownership and transfer of physical and allocated LBMA Good Delivery quality gold and silver secured by Swiss private property laws. In other words, AgAu is the purest and most efficient form to bring back a real gold standard where the ownership of the money resides directly with the user. White Paper

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